GREYHOUND

The Greyhound project was motivated by Jen Wagners demo font, Lima. The brand is an athletic apparel company that celebrates all types of fitness journeys. Greyhounds are known for their aerodynamic body and quickness. Also noted as “a gentle, noble, and sweet-tempered companion with an independent spirit”. The logo derives from the the letterform E and represents the fluctuation and balance within fitness.

For a larger look at the ‘Dogs with Jobs’ passion project, please visit my Behance site.

DOGS WITH JOBS : PASSION PROJECT

I’d like to introduce my passion project — ‘Dogs with Jobs’. Seems a bit cheesy when I say it out loud but I wanted to combine two things I love, dogs and visual identity design. This series will take inspiration from a specific breed’s characteristics, history, and personality to develop a hypothetical brand. My hope with this project is to challenge myself and work on the design techniques I’ve missed so much with branding explorations focused on quick exercise rather than perfection.