CAVALIER KING CHARLES SPANIEL

The Cavalier King Charles Spaniel was once a pet for British aristocrats and is now a common family dog, known for their large round eyes and ‘regal grace’. I thought an elegant tea company with curved type characteristics was fitting for this adorable breed. I wanted to push myself out of my comfort zone a bit with this altered wordmark. I found myself staring at these curves for hours, still not feeling satisfied, but that’s what this passion project is for — challenging myself.

For a larger look at the ‘Dogs with Jobs’ passion project, please visit my Behance site.

DOGS WITH JOBS : PASSION PROJECT

I’d like to introduce my passion project — ‘Dogs with Jobs’. Seems a bit cheesy when I say it out loud but I wanted to combine two things I love, dogs and visual identity design. This series will take inspiration from a specific breed’s characteristics, history, and personality to develop a hypothetical brand. My hope with this project is to challenge myself and work on the design techniques I’ve missed so much with branding explorations focused on quick exercise rather than perfection.